MARTOR is expanding its brand experience in 2025 with two forward-looking additions. With its new SECUFIT service and completely revamped website, the Solingen-based market leader in safe cutting is demonstrating how brand strength, service and digitalisation work together today.
With SECUFIT, MARTOR brings its brand promise directly into your everyday working life. Developed in collaboration with an independent occupational safety consultancy, this new service helps you to successfully introduce and implement safe cutting solutions. Safety is not just promised – it is lived.
MARTOR is also taking the next step in the digital world: the new MARTOR website is more modern, more intuitive and closer to the user than ever before. It meets you where your interest in secure cutting begins, focuses on direct dialogue, innovative service offerings and future-proof technology – and forms the basis for further digital services in the coming years.
From idea to experience: branding with a system
These developments are no coincidence, but rather part of a consistent brand strategy. "It is important to us to create a consistent and contemporary brand experience at all touchpoints – regardless of when and where our customers come into contact with MARTOR," says Kerstin Göbel, who has been responsible for brand management at MARTOR since 2011. "This is the only way to successfully anchor our brand idea of CUTTING-EDGE CONVENIENCE in people's minds in the long term."
Excellent brand – recognised in the market
Numerous awards demonstrate the effectiveness of this approach. In addition to multiple award-winning products and the modern MARTOR showroom, the brand itself has also been honoured – with the Red Dot Award 2024 for outstanding brand design and the German Brand Award 2024 for consistent brand management. Furthermore, MARTOR will once again be featured in the German Design Council's "Book of Great German Brands" this year – further proof of the appeal of a brand that combines strategy, design and attitude.
Tradition as a driver for innovation
Founder E. Helmut Beermann laid the foundation early on for what still characterises MARTOR today: safety, inventiveness and customer focus. His guiding principle, "BRAND IS STILL THE CRAFTSMAN'S CHOICE", still applies today – and shows how deeply brand awareness is anchored in the company. MARTOR continues to live by this philosophy in its third generation – with new ideas, technologies and services.
Sustainability and culture: values you can feel
The brand also demonstrates its commitment to sustainability. With its sustainability strategy, MARTOR takes responsibility – for the environment, people and the future. From resource-saving production and fair partnerships to long-term business practices: the company thinks holistically and acts consciously.
What's more, the MARTOR brand also has an internal impact. It is brought to life by the people who shape it. Commitment, ambition and empathy are core values of the unique MARTOR culture, which promotes motivation and cohesion – and makes MARTOR an attractive employer for anyone who is passionate about safety, quality and innovation.
Strong brand. Clear stance. Focus on the future.
A recent brand awareness study confirms that MARTOR is one of the best-known brands in the field of safety knives – especially among those responsible for occupational safety. This shows that MARTOR is seen, understood and appreciated. This is not a matter of course in a B2B market where brand management is rarely practised so consistently.